THE RISK

Launching over the handlebars often ends with the rider in a head-first collision - an injury mechanism that can lead to spinal cord injury.

While neck braces may protect against hyperflexion injuries, it does not lower the crushing forces delivered down the spine in head-first impacts.

In British Columbia alone, a staggering 43 cases of spinal cord injuries due to mountain biking were recorded during a 13 year period, with at least one person permanently paralyzed each year.

• Stats Source: Dodwell 2010 “Spinal Column and Spinal Cord Injuries in Mountain Bikers: A 13-Year Review.”

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THE DEMAND

We conducted a survey of 1,200+ potential users to identify where Pivot can make the most difference: downhill mountain bikers who buy premium helmets.

Over 86% of riders in this market segment wished that there were better spine protection gear available. With over 16 million mountain bikers across the world, they represent a $1.5 billion industry that is rapidly growing.

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THE GOAL

We have the audacious goal of reducing spinal cord injuries across all high risk sports, by making Pivot accessible and equipped in every helmet.

We are actively seeking helmet companies to collaborate with, to bring Pivot-equipped helmets onto the market.

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